MVP note: This is a self-serve SaaS concept package with static demos, landing pages, social funnels, and implementation notes.

Design system

Brand guide

Logo, palette, voice, visual direction, and launch rules for this concept.

Logo

Primary logo and favicon are in the assets folder as SVG files.

BookedUp Helper logo

Voice rules

  • Speak to coaches, tutors, cleaners, salons, photographers, mobile notaries, consultants, and service pros.
  • Be practical before clever.
  • Use AI as a workflow advantage, not empty hype.
  • Make the next action obvious on every page.
  • Disclose affiliate/referral relationships clearly.

Color palette

Core colors.

bg#eefcff
primary#075985
accent#7ddf64
text#0f2633
muted#5f7480
border#cfeff5

Next move

Fix my booking flow

Use the demo flow as the first free output, then route serious users to a paid export or saved workspace.